Category: ITZY

August and September seems to be the month of comebacks, as ITZY, JYP Entertainment’s girl-crush and individuality concept girl group, is back! In this latest effort from the five-member group, ITZY takes the concept of not being shy and merges it with a western feel, which they’ve previously incorporated into their music before, but never image-wise.

With this comeback comes six new songs to showcase ITZY’s growth as a girl group since their stellar debut last year. But is the release just the right combination of elements for a perfect comeback or is it just shy of getting there? Let’s take a look!

Continue reading “ITZY (있지) | Not Shy” →

The hype train is real! This is the case for five-member pop group ITZY, introduced to the K-pop world under the JYP Entertainment umbrella, featuring members you might have already been familiar with under the likes of SIXTEEN, MIXNINE, and Stray Kids. ITZY’s hype was so huge at the beginning of 2019, being that they are TWICE’s ‘little sisters’ and that they were the group that even JYP’s former starlet Somi was supposed to be in.

But with that hype comes the actual delivery, and when the delivery doesn’t hold up, the hype becomes unsatisfactory. Is ITZY really all that different from every act on the K-pop scene, or are they just the same as everyone else?

Continue reading “ITZY (있지) | IT’z Different” →